Saw so many tourists in Myeongdong today… why is Seoul so popular suddenly?

Was in Myeongdong today and Olive Young was basically a warzone.

It’s stupidly hot outside so I’m amazed people are still out shopping and exploring.

As a local, I’m just curious—what’s drawing everyone to Seoul these days? Is it skincare, food, K-pop, or something else?

submitted by /u/IM_KOREANBIN
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