Buldak Spicy Ferry Party
Samyang Roundsquare, formerly known as Samyang Foods Group in South Korea, announced on Friday that it held a consumer event called the “Buldak Spicy Ferry Party” in Denmark the previous day to celebrate the resumption of sales of some of its Buldak Ramen products.
The Danish government had issued a recall for three types of Buldak Ramen in June, citing excessively high capsaicin levels. However, last month, the recall on two products was lifted: Nuclear Buldak Ramen 2x and Buldak Bokkeum Tangmyeon.
To commemorate the lifting of the recall on these two products, Samyang Roundsquare launched a passenger boat themed around Buldak Ramen in the Copenhagen harbor.
The company hosted a party on the boat, inviting 120 influencers and consumers for a three-hour cruise. It also opened a buffet on board, offering unique dishes such as Buldak ice cream and Buldak omelets alongside the ramen.
Additionally, it set up a Buldak bar serving spicy cocktails and provided a DJ booth and dance floor for guests to enjoy the party atmosphere.
By Hyeong-Ju Oh
ohj@hankyung.com
