Samsung Display Co., the display-making unit under Samsung Electronics Co., will exclusively supply organic light-emitting diode (OLED) displays for Apple Inc.’s first foldable iPhone series, which are expected to hit the market late next year.
As the South Korean display giant is chosen as the sole provider for the world’s No. 1 smartphone seller, it is projected to cement its lead in the global foldable OLED display market with a share of more than 70% versus the current about 40%.
According to the smartphone industry on Sunday, Apple has picked Samsung Display as the sole provider of OLED screens for its first foldable iPhone series, expected to be rolled out in late 2026.
The order volume is not confirmed, but the Korean supplier is expected to provide more than 15 million OLED displays for the foldable iPhone annually, more than the initially projected 9 million units.
The Korean display maker is said to have beaten the crosstown rival LG Display Co. and China’s BOE, which had been floated as strong contenders to share Apple’s first foldable OLED display orders.
Considering that the US smartphone maker orders the same component from at least two suppliers to have the upper hand in price negotiation, its decision to choose Samsung Display as the exclusive foldable OLED supplier is deemed unusual.
LEAD IN FOLDABLE OLED TECHNOLOGY
Industry observers said the global smartphone leader has made such a decision because of Samsung Display’s unrivaled leadership in foldable OLED technology, thanks to its extensive know-how as the foldable screen supplier to Samsung Electronics.
The Korean display maker has been supplying foldable screens to Samsung Electronics’ foldable Galaxy series since the Korean tech giant started selling the world’s first foldable smartphones in 2019.
Especially, Samsung Display’s technology in minimizing screen creasing, which is the biggest concern among smartphone buyers when buying foldable mobile phones, is almost incomparable, said industry experts.
This is believed to be one of the reasons that Apple has chosen Samsung Display as a sole foldable OLED provider, considering that the US smartphone maker considers quality the top priority when choosing a part supplier.
BIGGER PIE IN THE MARKET
Apple’s first foldable iPhone is expected to feature a 7.8-inch main display when unfolded, similar to the screen size of the iPad mini, and a 5.5-inch cover display.
Featuring premium OLED panels, it is speculated to adopt a book-style design similar to Samsung Electronics’ Galaxy Z Fold.
Apple’s jump into the foldable smartphone market is expected to rejuvenate the global foldable OLED display market.
According to Counterpoint Technology Market Research, foldable smartphone shipments grew 2.9% in 2024 from 2023 and are expected to drop 4% this year from last year.
Their expensive price is considered the biggest hindrance to the growth of the foldable smartphone market.
The first foldable iPhone series is also expected to sell at over 2 million won ($1,400) per unit, similar to the price of Samsung’s foldable Galaxy smartphones.
But once the iPhone, America’s best-selling smartphone, is released in a foldable form factor, foldable mobile phones are expected to regain momentum in the US, one of the top three global smartphone markets, boding well for the overall foldable smartphone market, said analysts.
In line with the anticipated increase in foldable smartphone demand, the share of Samsung Display in the global foldable panel market is forecast to bounce back above 70% in 2026 after dipping below 50% in 2024.
Until 2022, its share was maintained above 80%, but the rapid ascent of Chinese rivals has eaten away at its share since then.
By Jeong-Soo Hwang and Chae-Yeon Kim
hjs@hankyung.com
Sookyung Seo edited this article.
