Retailers gear up for BTS concert with themed promotions

Major offline retailers in Seoul are redecorating stores and stocking popular items as BTS is set to take center stage in Gwanghwamun next week for a concert expected to draw massive crowds. Department stores are redesigning shopping areas and building new themed spaces to attract global fans expected to visit the city for the March 21 concert. Convenience store chains, with extensive networks across Seoul, are also preparing for a surge in sales. Lotte Department Store will illuminate its main branch buildings in Myeong-dong, including the luxury-focused Avenuel wing, in purple — the color associated with the K-pop group — from 6 p.m. to 10 p.m. from Thursday through Sunday. The retailer will also host a K-Wave Shopping Week promotion from March 19 to 29 at its main branch, its Jamsil branch and at Lotte Outlets at Seoul Station. During the event, stores will be decorated with BTS- and K-pop-themed displays and feature special products labeled “Korea Only.” The Myeong-dong main branch will also operate a K-Gift Curation Space at the Food Hall on the first basement floor, showcas

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