The Seoul Investment Promotion Agency staged a targeted investment seminar, dubbed “Seoul Forward,” at Europe’s largest tech conference this week, making a direct pitch to European innovators to view the Korean capital as their primary gateway into the Asian market. The event, held as an official workshop at the Viva Technology conference in Paris, reflects Seoul’s intensifying efforts to court foreign tech firms in highly specialized, high-stakes sectors like artificial intelligence and quantum computing. Rather than relying on broad bureaucratic promises, the agency anchored its pitch on a high-profile validation: Pasqal, the French neutral-atom quantum computing heavyweight. Representatives from Pasqal shared their firsthand experience establishing a footprint in Seoul, citing the city’s robust tech infrastructure, engineering talent pool and strategic position for regional expansion as critical factors in their successful deployment. Following the case study, Korean investment officials conducted one-on-one intensive consultations with a curated group of European startups spec
Seoul pitches itself as Asia’s quantum gateway to court European tech firms
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