Customers at BBQ Provenza, at Genesis BBQ’s restaurant in Medellin, Colombia, enjoy UFO Chicken, a fried chicken platter served with cheese fondue, March 14. The 300-square-meter restaurant in the El Poblado area marks the company’s first location in South America. Located at the entrance to Provenza, a popular district in the neighborhood, the outlet reflects the Korean fried chicken franchise’s view of Medellin as a key economic and cultural hub in Colombia, following the capital Bogota. The opening comes as the company expands its global footprint beyond Central America and the Caribbean. Genesis BBQ said it plans to further grow its presence in South America, targeting markets such as Brazil and Argentina. Courtesy of Genesis BBQ
[PHOTO] Genesis BBQ makes South America debut
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