K-content boom effect? Foreign arrivals to Korea jump 20 percent

The number of foreign visitors entering Korea surged by more than 20 percent in the first five months of this year compared with the same period in 2025.. According to the Incheon Airport Immigration Office, June 11, a total of 22.13 million people entered Korea between January and May this year, up 11.1 percent from 19.92 million during the same period last year. The increase was particularly pronounced among foreign visitors. While the number of Korean nationals returning to the country rose 5.5 percent to 13.12 million, foreign arrivals jumped 20.4 percent, climbing from 7.49 million to 9.01 million — an increase of more than 1.52 million people. Given that total cross-border travel in 2025 reached 98.32 million, already surpassing the pre-pandemic record of 93.54 million set in 2019, officials believe foreign arrivals could reach an all-time high this year. The immigration authorities noted that the growth was broadly distributed across multiple countries rather than concentrated from a single market. However, arrivals from China and Taiwan posted particularly strong gains. China an

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