Dressed in K-pop flair, HiteJinro’s iconic toad mascot took the mound at Dodger Stadium as the Los Angeles Dodgers hosted a night celebrating Korean culture’s expanding footprint in American sports. HiteJinro said Tuesday that about 50,000 fans attended Korean Heritage Night last Thursday, when the Dodgers played against the Milwaukee Brewers. The event, held at Dodger Stadium, featured promotions designed to give local consumers a closer experience with JINRO, the company’s Korean soju brand. The night’s most conspicuous guest was HiteJinro’s signature toad mascot, which appeared in a K-pop-inspired outfit and threw the ceremonial first pitch to cheers from the crowd. Fans also visited a HiteJinro promotional booth, where they could sample fruit-flavored soju and receive discount coupons for the JINRO BAR inside the stadium. Limited-edition Dodgers and JINRO merchandise, including a collaborative fan and key rings, was also offered during the event. A JINRO-logo Dodgers uniform produced by the baseball club for the occasion drew a strong response from fans, the company said. The Dodger
HiteJinro brings Korean heritage to Dodger Stadium
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