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11Street to host grand shopping festival in November

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South Korea’s e-commerce platform 11Street Co. will hold its annual Grand 11 shopping festival from November 1 to 11.

Since 2008, the company has held the Grand 11 shopping festival annually.

The Grand 11 came from the company’s name, Single’s Day in China, and Black Friday in November. It attracted 7 million customers last year.

This year, over 200 renowned brands will participate in the Grand 11, including Samsung Electronics Co., LG Electronics Inc., CJ CheilJedang Corp., Coca-Cola, and Amorepacific Corp. 

11Street will introduce robotic vacuum cleaners during the first three days of November. New products from brands like Roborock, Dreame, and Ecovacs will be offered at a lower price.

The e-commerce platform will also offer various time-limited deals, such as “Time Deal,” “10-Minute Rush,” “Experience Deal,” and “Lunch Special Deal.”

The Amazon Global Store will also participate in this 11Street event, offering discounted prices on products, including digital devices, health supplements, kitchenware, and cosmetics.

By Ji-Yoon Yang

yang@hankyung.com

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