Photo Credits: Longcamp. W Korea magazine. Starship Entertainment
The world of K-pop and high fashion converges in W Korea’s August 2025 digital cover as KiiiKiii, the latest five-member girl group phenomenon, takes the spotlight alongside French luxury house Longchamp. This anticipated release not only previews the group’s pictorial debut, but also demonstrates the ongoing synergy between Korea’s pop music leaders and the international fashion elite—a trend that has reshaped both industries and captured the imagination of fans worldwide.
KiiiKiii, comprised of Jiyu, Leesol, Sui, Haum, and Kya, debuted in March 2025 under Starship Entertainment, marking the company’s first new girl group launch since the meteoric rise of IVE. The quintet brings a vibrant, playful energy that distinguishes them from the standard patterns of the genre: their name, pronounced as a string of lively giggles, is rooted in the spirit of lightheartedness and enduring joy. Each member contributes a unique personality and talent to the group: Jiyu leads with her vocal and dance skills, Leesol brings rap charisma as the eldest, while Sui, Haum, and the youngest, Kya—already balancing the pressures of high school—cement the group’s image as relatable, authentic trailblazers.
KiiiKiii’s rapid ascent was solidified with their debut EP “Uncut Gem” and its breakout hit, “I Do Me,” a track that conquered local streaming charts and led to their first music show trophy within weeks. The group’s ethos, built on friendship and resilience, resonates across generations, offering a fresh perspective that appeals to both dedicated K-pop followers and new audiences enamored with their honest, playful charm.
W Korea’s selection of KiiiKiii for its digital cover—especially in collaboration with Longchamp—reflects the publication’s legacy as a cultural gatekeeper and trendsetter. Since its launch, W Korea has stood out as the definitive magazine for contemporary fashion, beauty, and youth culture in South Korea, known for its avant-garde editorials and bold celebrity features. Its covers routinely make international headlines, and its digital platform has become a showcase for influential collaborations with both established and emerging K-pop groups. The seamless blend of music and style curated by W Korea is especially meaningful to today’s Hallyu (Korean Wave) fandom, many of whom see these magazine projects as rites of passage for their favorite idols and groups as they move into the global fashion arena.
This pictorial not only marks a milestone for KiiiKiii as a group to watch, but also highlights the evolving relationship between the luxury fashion industry and K-pop. Longchamp’s involvement signals a growing willingness among European brands to embrace the bold aesthetics and youthful energy that K-pop idols project, using influential publications like W Korea as the launchpad for viral campaigns. For fans, digital covers such as this one are more than simple photoshoots—they are landmark events, setting trends, deepening emotional connections, and further entwining the worlds of pop music, style, and global youth culture.
As KiiiKiii continues to carve out its place in the fast-moving K-pop landscape, its partnership with W Korea and Longchamp offers a glimpse into the next chapter of idol-fandom synergy: one defined by creative collaboration, multicultural storytelling, and a shared appreciation for both individuality and community. These are the qualities that are making KiiiKiii not just a rookie group to remember, but a symbol of what’s possible when K-pop and high fashion intersect at the cutting edge.
패션 에디터 | 김현지
포토그래퍼 | 김신애
스타일리스트 | 김소정
헤어 | 임안나
메이크업 | 임아실
세트 | 전예별
어시스턴트 | 나혜선, 김수림
Fashion Editor | Kim Hyun-ji
Photographer | Kim Shin-ae
Stylist | Kim So-jung
Hair | Im Anna
Makeup | Im Ah-sil
Set | Jeon Ye-byeol
Assistants | Na Hye-sun, Kim Su-rim
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