I feel like a lot of fans take music videos way too seriously these days, and more and more groups are putting so much effort into making flashy MVs. Eventually, fans think that the music video is the entire identity of the group. It isn’t! Besides promotion, one of the main purposes of a music video is to give people a better understanding of the song. If we look at ILLIT’s new release, I Got Your Back, the song is simply about having friends by your side through struggles, and I don’t think you need a weird-ass-looking Godzilla to help people understand the message of the song. MVs these days feel like show-offs and are a bit detached from the song. They’ve become an exploration of agencies’ narcissism, as they try way too hard to look unique, like, ‘Look at us, we’re so freaking out of the box.’
Unfortunately, fans are associating the groups too much with their MVs. They’re just analysing every tiny speck of similarity between MVs, making a big fuss about similar tones, colors, shoes, hairstyles, and other bs they call ‘aesthetics’ and ‘styling’. They think certain elements in the MV are a group’s property. They’ve had it wrong this whole time. If someone asks, What defines Michael Jackson? The moonwalk? His leather jacket? His zombie dance in Thriller? None of those. The only real picture of MJ was his music. And that applies to any music artist. What defines a group isn’t the color of the clothes they wear or the tone of their MVs, but rather the music itself.
submitted by /u/Gullible-Distance594
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