So I came across a tiktok video about one of the kpop girl groups, and I saw people commented ‘is the concept out yet?’ I scratched my head like, what does that even mean?. Turns out that group is about to release a new album, and a couple of days later, their fans started hyping up the series of photoshoots and clips showing off what they call a ‘concept’ for their next release, which mostly revolves around their outfits, aesthetics and stuff. They released the concept separately before the album even dropped, to me, it looks more like an art project or something like that. Just when you thought that was it, nope, a week later they released another series of photoshoots and clips with a whole different theme and outfits. I was startled, like, how many ‘concepts’ are actually required for just one album? Jeez
It feels like they are trying too hard to look artistic and they’re like “Look at us, we’re so unique and creative”. The photoshoots are relevant enough to be included in the lyric book and that’s that. They don’t need to be that many or to be hyped up or being a topic of a discussion. When you talk about the concept in an album, what I had in mind is just the color of the sound in the music or the topics they want to bring up in the songs, not some series of clips, photoshoots, and all the stuff and gimmicks.
Of course those concepts they trying to do will be featured in their music video and speaking of mvs, am I the only one here who’s starting to get tired of the way kpop make music videos these days?. Somehow I feel like they’re trying too hard to look smart with all those fancy scenes, over the top concepts, overblown CGI, whatever storyline they were trying to tell, showing off this and that, and I don’t even know how many outfits they had in one mv. Everything just feels overwhelming. I think we need to bring back the simplicity, I personally prefer a simple mv over those cgi bonanzas with over the top concepts. Sometimes simpler is better, and I think some kpop groups need to pipe down a bit with their mvs and their concept.
I guess all those concepts and gimmicks are kind of distracting us away from the thing that actually matters, the music itself. At the end of the day, what defines a great album is the quality of the songs and nothing else. Every media outlet that reviews an album gives its rating based on the tracks in it, if the music sucks so bad, no matter how great the artistic concept, photoshoots, or mvs are, they won’t help the album at all. So technically concept is kind of useless. Also, the other thing is, some of them are not even a proper albums, just EPs or they call it ‘mini album’. There’s so much stuff for a record that only has 5 songs on it. Every time they dropped an EP, fans call it an ‘era’, since kpop operates at such a fast pace, releasing another EP within just a couple of months is already considered a new era, like, what kind of era only lasts five months? and they also call it a ‘comeback’ even though the group never actually went away.
submitted by /u/Gullible-Distance594
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