Is it fair to say IU is the biggest artist in South Korea?

I even hesitate to say “kpop” artist bc she just seems in a different league entirely. Her worst performing singles do numbers that we consider the peak of some of the biggest k-pop acts.

She’s a songwriter, a performer than runs circles round the majority of kpop acts from recent generations & her biggest hits are not only the best selling songs (digitally) in Korean history, but are comparable to some of the biggest artists in the world.

Even now, she’s so endlessly relevant whenever she drops new music.

Like I know acts like BP & BTS have the world in a chokehold. Kpop consumption is incomparable to the second generation (that IU is from) etc.

But at least within Korea, is she just completely unmatched?

I say this as someone that doesn’t even stan her as my unchangeable namesake from last decade communicates.

submitted by /u/snsdreceipts
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