Is it common for straight men in korea to follow girl groups and engage with content about them?

I’ve been to Korea and for the past 5 years been traveling a lot around east Asia. During this I’ve met some Koreans and exchanged instagrams with them. One thing I’ve noticed is occasionally some of them will follow and like videos of girl kpop groups. Not just music but interviews and dancing videos etc. In my country this would not be common but I’m just wondering if this is common in Korea? I’m talking men who are in their late 20’s and 30’s.

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