Is anyone digging this girlcrush-vulnerability concept era we’re in?

That’s how I described Itzy’s “Gold” concept at first. We’re Itzy, we’re fun, we make you smile, but also we’ve been through some stuff with Lia missing, and now she’s back and we’re together again and we’re whole.

Then same thing with Le Sserafim “Hot” and “Ash.” Yunjin was very clear about them all being real people. Then the lyrics dug into the rebirth theme, and a kpop Redditor recently pointed out that “Easy, “Crazy” and “Hot” were kind of a response to anti-girl slurs used.

What’s next… (G)I-DLE?? Soyeon’s due for a concept refresh now that they’ve successfully defeated Cube, their franchise villain.

I thought about calling it girlcrush-horror because it sounds funnier but it’s less accurate lol. But “Imaginary Friend” and “Ash” are both tiny bit horror. Just a little.

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