After IVE debuting with 400k streams with Looks Can Kill and their chart placements being weaker than usual, I think I’m realizing the overall lack of success of 4th gen in the last couple years, generally speaking. I know IVE is still super popular but I mean the general 4th gen success.
There are a couple stable groups, but most groups seem to be past their peak and don’t have as much stable growth anymore.
3rd gen had a chokehold on the industry for a long time, the biggest groups only started slowing down a couple years ago and BTS is still super popular, with TWICE and BLACKPINK still having big fandoms.
Groups like I-dle and ITZY (it hurts to say but TXT) never topped their peak numbers and generally 4th gen gets less and less success every year, even though in theory they should be dominating the industry.
This is more so aimed at girls groups I guess, because Stray Kids, ENHYPEN, and ATEEZ see steady numbers, TXT keeps up too; but 4th gen should be the dominant force in K-pop right now but for some reason it doesn’t feel like they are.
Let me know if I’m wrong, because I’d love to be 😭
submitted by /u/Simon_OMEGA16
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