I’ve been curious about the current status of idols in Korea. Do idols really make as much money as people think? I’m also interested in how public perception of idols has changed from pre-pandemic to post-pandemic.
From what I remember, the hierarchy in Korean entertainment used to be something like this: actors and actresses at the top, then singers and comedians, and idols were generally seen as lower in the hierarchy—or at least not taken as seriously. But lately, there seems to be a noticeable shift. We now see models and even competitive athletes choosing to debut as idols.
What caused this change? Is it mainly about fame and money, or are there other incentives? And speaking of money, do idols really earn enough to entice people with other successful careers—like modeling or sports—to go through the grueling training and lifestyle of an idol despite the obvious downsides?
I’d also love to hear perspectives on how the pandemic may have accelerated or shifted these trends—like the rise of global K-pop fandoms, social media exposure, and new ways for idols to monetize their popularity. Is being an idol genuinely more lucrative or respected now than before, or is it more about visibility and brand opportunities?
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