How does Aespa manage to be consistently successful and still reaching new heights 6 years into their career?

Aespa debuted in 2020, and their latest release, Lemonade, shows they’re still getting bigger. Lemonade earns the biggest Spotify Global debut for a 4th gen group this year and is challenging for a Billboard Hot 100 entry. All of Aespa’s album after Savage has managed to crack 900K+ 1st week sales, with Lemonade earning highest 1st day and 1st week sales for 4th gen girl groups this year. All of their releases like Supernova, Whiplash, Dirty Work, Rich Man,… enters top 5 Melon. Many other 4th gen girl groups have lost hype (Itzy, StayC), seen sales decline (all girl groups), have inconsistent domestic charting (Le Sserafim, Idle), or is no longer charting well internationally like before (Ive), yet Aespa is still standing strong when it comes to all aspects. So what do you think is the reason Aespa manages to achieve this consistency in success (even their sister group Red Velvet didn’t manage to do the same)?

submitted by /u/illitnoise
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