How actually popular is K-pop in Europe and Middle East?

Apparently K-pop and even K-dramas have seen a massive surge of interests and fandom all over Latin/South/Central America so it’s pretty cool to see there so many fans of korean culture in that area of the world. It’s even popular amongst many hispanics in the U.S too apparently.

But I’m curious about how popular it is in Europe and the Middle East?

Apparently the rise and popularity of Korean pop and dramas is quite underrated in the Middle East/North African countries and there are actually alot of fans there. Europe seems hit or miss, but not sure.

Would like to hear your thoughts! 🙂

submitted by /u/Emergency-Sky9206
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