Hot outsider take: The least important part of kpop is the music

This take might upset a lot of people here but just try to see where I’m coming from and I am an outsider so take it with a grain of salt But from what I have seen, it seems that things like personality, aesthetic, looks, brand deals, dance routines, etc. all seem to be more important than the actual music or musical talent of idols For all the hype, no generational musical talents coming out would be quite disappointing in my opinion but that seems to be the case right now Feel free to disagree

submitted by /u/Sjtron
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