From K-pop to K-glow: lasers, facial firming drive South Korea’s new tourism wave

From K-pop to K-glow: lasers, facial firming drive South Korea's new tourism wave

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Just over 2 million foreigners visited South Korea last year for medical treatment, nearly double the 2024 figure of ⁠1.17 million, the health ministry said in April.

Competition is key to affordability

Competition is the key to affordability, said Se-rin Lee, director of Lienjang’s aesthetic dermatology department, as there are ‌so many beauty clinics in South Korea.

“The competition is ​pushing the prices of services down,” ​she said, adding that Lienjang’s foreign patients averaged about 100 a day, each with an average spend of about 1.5 million won ($1,000).

About 15,000 clinics offer skincare treatments, mostly run by general practitioners rather than dermatologists, the Association of Korean Dermatologists ​says.

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