Executive producer Yang Hyun-suk of YG Entertainment centers his production on the fundamentals of music and performance. YG Entertainment has released approximately 170 performance and dance practice videos to date. Of these, 69 are categorized as official performance videos, generating a combined 7 billion views. Yang directly oversaw all these projects from initial planning to choreography and final video editing. Performance is a core element that defines an artist’s identity alongside music in K-pop. While conventional dance practice videos primarily document stage formations and movement, YG’s performance videos use dynamic editing to highlight the choreography’s distinctive appeal. Observers say this approach elevates choreography into a standalone visual medium, capturing angles and movements that are difficult to fit entirely into standard music videos. Yang’s production decisions and persistence fueled this success. Even as short-form content became dominant, the company recognized the global expansion of YouTube early in BLACKPINK’s career and invested heavily in develo
From BIGBANG to BLACKPINK: The man behind YG’s viral performance videos
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- From BIGBANG to BLACKPINK: The man behind YG’s viral performance videosExecutive producer Yang Hyun-suk of YG Entertainment centers his production on the fundamentals of music and performance. YG Entertainment has released approximately 170 performance and dance practice videos to date. Of these, 69 are categorized as official performance videos, generating a combined 7 billion views. Yang directly oversaw all these projects from initial planning to choreography and final video editing.… Read more: From BIGBANG to BLACKPINK: The man behind YG’s viral performance videos
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