Fifty Fifty creative direction for this new comeback is so fun

I still can’t believe how fun these trailers are.

I don’t know who their creative director is, but over my years of being a k-pop fan, it’s one of the very few instances where I don’t skip the storytelling teasers.

The two parts are simple, light, fun, quircky and unexpected.

I have never seen a k-pop group do something like this.

submitted by /u/IIIPrimeeIII
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