IMO, their debut promo gotta be one of the best promo a newly debuted group ever had in recent years. Bighit knows to target all their main music markets (South Korea, US and Japan).
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Their Korean promo (mid Aug-late Sept): 6 weeks of Music show promos with them alternating between promoted tracks (GO!, FaSHioN & What you want), radio shows, tonnes of YT variety related promos, a whole debut Documentary, lots of life performances as well.
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Their US promo (Oct): Now it’s a bit different than the usual. The collab with redbull dance competition, GO! dance workshop, iheart Radio live performances, a kpop festival & few other fansigns etc. While they’re away in the US, they still released lots of behind the scene contents (for Chuseok etc so that domestic fans stay occupied). Then, by the end of Oct they’ll attend an award show in S.Korea again.
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Japan (Nov): They have a couple of schedules prepared for Japan market as well. A music festival and a showcase then a couple of other stuffs (fansign etc) that have yet to be announced. By end of Nov onwards they’ll be appearing on award shows and year end festivals.
It took a lot of times to prepare such long promo cycle, I’m glad that BH staffs (Team 3) support them a lot and made them able to do such long promo cycle. Hope they stay healthy, these upcoming months going to be a ride for them and their fans.
Ofc, there’s a few hiccups like BH not releasing GO! at the same time as WYW when it went viral on Tiktok but I guess it did work in their favour since the song is pretty stable on Spotify global and still reaching new peaks in S.Korea charts atm.
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