CJ ENM established a new joint venture with two Japanese media giants TBS and U-NEXT Holdings to strengthen its presence in the global content market, the entertainment company said Friday. The company held a signing ceremony in Seoul, Thursday, to launch a joint venture StudioMonowa. The name combines the Japanese words for story, “mono,” and harmony, “wa,” symbolizing a space where Korean and Japanese content connect to create new value. TBS is a major Japanese television network and content creator, while U-NEXT Holdings operates the country’s leading local streaming platform, U-NEXT. Under the partnership, the companies will integrate their capabilities to manage the entire content value chain. This includes original intellectual property (IP) discovery, content production and global distribution. Yoon Sang-hyun, CEO of CJ ENM, said the collaboration is oriented toward audiences well beyond Asia. “Through our collaboration with the leading content companies representing Korea and Japan, we will introduce hit content that targets not only Asia but the global market,” Yoon said. The vent
CJ ENM sets up joint venture with Japanese media giants to target global content market
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