BTS Is Back—and projected to rival JYP & YG’s combined sales in 2026

HYBE is projected to see its performance surge by over 150% in the next two years, fueled by BTS’s highly anticipated full-group comeback. According to Lee Ki-hoon, a researcher at Hana Securities, “Although BTS experienced its first decline in growth during their military service period, the group’s full return is expected to boost HYBE’s profits by approximately 150% through 2026.”

This forecast is based on an estimated annual tour attendance of around 3 million people. However, there’s a strong possibility that the average ticket price will rise by more than 240,000 KRW (about 175 USD). With this being BTS’s first major world tour since topping the Billboard HOT 100 in 2020, attendance could climb even higher.

Lee added, “BTS’s annual sales in 2026 are expected to reach between 1.3 to 1.5 trillion KRW (approximately 950 million to 1.1 billion USD),” noting that this would be on par with the combined sales of JYP and YG projected for 2025.

source: https://n.news.naver.com/article/029/0002960359

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