He has mentioned a concept of CT (Culture Technology) and his newest GG A2O LITE released their debut single “Neon” (prod. Dem Jointz). He’s talking about technology again and so many people (especially K-netizens) on the internet are talking about how A2O SOUL feels like NCT and EXO combined and old nachos are being reheated (or maybe that’s because some of them sound like Baekhyun but that’s another discussion).
He’s trying to redo the concept of disposable idols again (see NCT DREAM): he’s feeding the personalities of the members to AI to create chatbots and their voices so that if their voice has “unfavourable” changes like health issues and puberty (ew, this is natural, the lengths he’d go to debut minors omg) AI can be used to cover for them. I do not support this at ALL.
He has coined the term “Zalpha pop” (maybe to skip around the Korean non compete clause) and they keep repeating Zalpha in their songs as if it’s another “Kwangya”.
Right now the groups are separate, but it really feels like subunits of the company because “A2O” is slapped in front of their name. They may do something like SMTOWN regularly. Or maybe that’s just Lee Soo Man doing what he does.
Knetz are glazing him (and Yoo Young Jin) for bringing back k-pop sounds and concepts, but maybe that’s just them liking Lee Soo Man and not the groups themselves. [Yes, a lot of SM people are still working with SM (I love Kenzie’s work)]
So what do NCTzens and EXO-ls feel about this? To those who liked the concept of Kwangya/SMTOWN and to those who didn’t, how does A2O World sound? SM stans/pink bloods welcome to answer too!
I’ve been trying to get this post on Reddit for a month but mods keep rejecting this.
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