Most fans have no real understanding of how promotion actually works, especially when it comes to the entertainment industry. In most cases, blaming promotion is just a convenient way of explaining away an outcome they don’t like. They think their favorite group is perfect, they think the song is perfect, so if it doesn’t become as popular as they expected, the obvious answer is that the company must have done a bad job promoting it.
Then they turn it into this whole artist-vs-company narrative and start nitpicking every little thing they can find to paint the company as incompetent, greedy, useless, or whatever else. And somehow, “I’m just defending the artists” becomes a moral justification for saying all kinds of nasty things about the people working with those artists. These are often the very people the artists work with most closely and spend a huge amount of time with to actually make their music and performances happen. Fans will basically bully those people and then convince themselves they’re doing it to protect the artists.
Unless we’re talking about a genuinely tiny company with very limited resources, most K-pop companies have plenty of promotional channels available to them. If a song or performance is genuinely great, it’s very unlikely to be overlooked simply because it “wasn’t promoted enough.”
Most of the time, the simpler explanation is that the song just wasn’t appealing enough to the general public, or the company misread what was trending at the time. Fans just don’t want to accept that their favorite artist can release a song they personally love and still have the public not care that much about it. So they come up with the convenient narrative that the song would have been a hit if only the company had promoted it properly.
submitted by /u/malioboro_hegel
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