Since BTS has decided to not submit for the Grammies this year, if another K-pop group wins people may look down on them. Even though I think the category is bogus, I can see how it would be a good opportunity for whoever wins.
I’ve been seeing stuff on how aespa and KiiiKiii have submitted, which is great. I’m not sure if other HYBE groups would follow what BTS has done, but that depends on if that was a personal decision or a business decision. If there was a K-pop group to win though, I wonder who the most likely pick would be.
Even though the Grammies are presented as a music award, the charts still play a huge role. I wonder if their popularity in Korea would translate to Grammy awards or if they’re looking for groups that have an impact in the US as well. 4th gen hasn’t been doing super well this year, LE SSERAFIM’s album isn’t their best and just generally the heavy hitters aren’t hitting like they were a couple years ago, but the releases are still good.
For KiiiKiii and aespa specifically, they don’t chart outside of South Korea often and their popularity doesn’t extend the way Stray Kids’ or LE SSERAFIM’s does, but I would say aespa and KiiiKiii definitely have had better releases this year. Then of course there is NMIXX, who in my opinion has had the best release this year in K-pop, but again are kind of buried in the K-pop niche and aren’t super popular. ILLIT had a great year officially securing their second hit with It’s Me, but the project as a whole doesn’t feel Grammy worthy, even though I like it, I feel like someone else would be getting robbed. TXT and Enhypen are a little bit of both, they’re popular in the West, TXT is a little less, but they’ve both released great stuff. Again though, doesn’t feel Grammy worthy this year for them.
It feels like there’s a disconnect between popularity and music this year, more so than usual. The biggest groups (internationally speaking) haven’t had their best year while some of the smaller groups have released great music, so to me there isn’t an obvious answer. If I had to choose though, I’d say aespa. Even though they don’t really chart in the US, they’re still one of the biggest groups right now and their album is pretty good.
It’s entirely possible a K-pop group doesn’t win at all, which might just be the best thing to happen because this year didn’t feel particularly strong when it came to releases.
I’m curious to know though, if you could hand out this Grammy to a K-pop group, who would you give it to?
submitted by /u/Simon_OMEGA16
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