Fans keep saying that Lisa did not write GOALS and based on the songwriting credits, that is true. However, I think a lot of people are treating two separate discussions as if they’re the same thing. Not writing a song does NOT automatically mean an artist had no involvement in it, JUST AS performing a song does NOT mean every creative decision was made by that artist alone.
This isn’t just a Lisa discussion, it’s how the music industry works in general. Songwriting, production, arranging, recording, marketing, and project approval are often handled by different people. Some artists write nearly everything themselves, some co-write, and some primarily focus on performing. But even artists who don’t receive songwriting credits can still participate in meetings, listen to demos, approve concepts, reject songs, suggest changes, discuss collaborations, and decide whether a project fits their artistic direction. Creative involvement exists on a spectrum, it isn’t simply “wrote the song” or “had nothing to do with it”.
In Lisa’s case, the situation becomes even more nuanced because she is no longer operating under the same structure she had during her early BLACKPINK years. She now has her own company and significantly more influence over her career decisions, that doesn’t mean she personally writes every lyric, produces every beat, or controls every aspect of every release. At the same time, it would be difficult to argue that a global artist of her stature, especially one working under her own management, has absolutely no say in the projects attached to her name.
When discussing GOALS specifically, it’s important to remember that this was not just a standard album track. It is connected to a major global international event and likely involved multiple parties, including songwriters, producers, management teams, marketing teams, brand partners, and event organizers. Projects like these are rarely the result of a single person’s vision. They are collaborative efforts that involve business decisions as much as creative ones.
This is why I think both extremes miss the point saying, “Lisa didn’t write it, so she shouldn’t receive any criticism whatsoever” oversimplifies how artists participate in their careers. On the other hand, saying “it’s her song, therefore every lyric, production choice, and creative decision is entirely her responsibility” is equally simplistic. The reality is usually somewhere in the middle. Lisa may not have written GOALS, BUT that alone does NOT prove she had zero influence over it. LIKEWISE, being the performer does not automatically mean she was the sole decision-maker behind it.
Not being credited as a songwriter only tells us one thing: she did not write the song. It does not tell us how much she contributed to discussions, approvals, revisions, or the decision to release it in the first place. Those are separate questions and I think a lot of fans are unintentionally mixing them together.
At the end of the day, fans and non-fans alike, especially football fans, have the right to criticize the song. And by “criticize”, I don’t mean blindly blaming Lisa or sending hate. I mean asking questions such as “Why is this song being used for this event?” or “Do the lyrics and overall message actually fit the theme?”. Those are normal discussions people have about music, especially when it is attached to a major global event. Not every criticism comes from hatred, sometimes people are simply evaluating whether a song succeeds at what it was intended to do.
Unfortunately, because Lisa is the face and voice of the song, she will naturally receive the majority of the attention, both positive and negative. That’s simply how the music industry works. Most casual listeners don’t look up songwriter credits, production teams, or label executives, they associate the final product with the artist performing it. Whether that’s fair or not is a separate conversation, but it happens with every artist.
As for why some of the criticism seems more concentrated on Lisa than on collaborators such as Anitta or Rema, I think that opens another discussion entirely. Throughout their careers, Anitta and Rema have frequently incorporated elements of their cultural backgrounds into their music, visuals, performances, and public identities. Their national identities are often visible parts of their artistry. With Lisa, however, many people feel that her solo career has largely been marketed through a global pop lens (Western marketing) rather than through a distinctly Thai cultural lens. Whether that’s a good or bad thing is subjective, but it may explain why some people expected a stronger representation of Thai culture in a project of this scale and were disappointed when they didn’t see it. That doesn’t make the criticism automatically correct, but it does help explain where some of the conversation is coming from.
There is a difference between constructive criticism and personal attacks. People have every right to discuss whether a song fits an event, whether its message is effective, or whether the artistic choices were successful. What they don’t have the right to do is turn those criticisms into harassment. Those are two very different things, and I think many people are confusing them.
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