To start, this isn’t meant to be a hate post at all. I enjoy songs from all of the groups I am about to discuss. This is also my own personal opinion, and I posted this to get some other perspectives.
With that being said, I feel like LE SSERAFIM and Katseye’s recent string of releases haven’t been very high quality at all despite charting very well. They all follow the same formula: “memorable”one liner/phrase with a trendy beat.
On the LE SSERAFIM side Spaghetti wasn’t my cup of tea, and I was hoping that Celebration would change that. The snippets actually made me super excited, but when the song released, it didn’t have any replayability at all after the first listen. It all just felt too repetitive and too safe — the drop was clearly meant to be a moment that set the song apart but it completely failed at that.
It’s an even bigger issue with Katseye. I LOVED Gnarly because the production was good enough to overlook the campy lyrics, but after two more similar songs it gets super super old and tiring. It feels like HYBE saw Gnarly’s success and is trying to replicate that despite a big big part of Gnarly’s success being the shock value of it all.
I guess what frustrates me most is that there’s no artistry with any of these releases despite the girls clearly being able to do better. I consider myself a FEARNOT because I LOVED the girls’ core message of resilience, ambition, and fearlessness, and these days I find myself frustrated that HYBE has strayed from that with their recent releases. Katseye as a concept has so, SO much potential, but literally any group could be making the songs they’re making now. Hell, Lara herself has expressed that they want to actually SING more. It just feels like such a waste of potential and talent.
Overall, these songs chart well but can feel kinda…soulless. I feel like the numbers moreso reflect how good HYBE is at marketing rather than the song quality itself (if you followed the discourse surrounding the Kendrick-Drake beef two years ago you’ll know exactly what I’m talking about).
As a final side note, I’m seriously worried that this is going to extend to other HYBE groups. ILLIT’s new snippet is god awful and follows the exact same formula I discussed above. But lmk what yall think!
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