Trying to understand bigHit/hybe’s approach to bts comeback promotions

This is my first bts group comeback, so I’m not sure what’s considered normal. The album drops in about a month, but we barely know anything about it yet… no concept details, no promo schedule, nothing album related so far.

I guess I just expected more teasers or buildup by now, especially since this album is being considered one of the biggest comebacks of all time. Aside from the “What Is Your Love Song?” buildup they’ve been doing, we haven’t gotten much about the actual album itself. Is this how bighit usually handles bts comebacks, where they start promotions closer to the release date?

also I’m not trying to complain.. I’m just genuinely confused and curious about how their rollout strategy usually works. I’m just really excited for this album, so I guess I’m getting impatient lol. Or is this something new they’re doing?

submitted by /u/Xchosenz
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