Cattle bred in Korea, known as “hanwoo,” are popular here for their quality taste despite expensive prices. However, outside the country, the fame falls short compared to Japanese and American products, according to a regional hanwoo farmers’ association chief who recently made headlines for expanding hanwoo’s global market. Eum kyung-ik, chairman of Hoengseong Hanwoo, a livestock cooperative in Hoengseong County, Gangwon Province, said hanwoo’s global recognition still remains below Japanese wagyu and U.S. beef. The differing popularity is in tandem with their global markets. While U.S. beef is now being distributed to over 100 nations and wagyu to over 50 nations, hanwoo is now available in just six. The main challenge is to increase the awareness of hanwoo among global consumers. Eum, 70, said the most effective way to do this is to link hanwoo to K-food’s current worldwide boom. He added that for a premium beef brand with limited production, proper branding must support its global promotion. “The more popular K-food gets worldwide, the more naturally hanwoo can benefit
Korean beef needs K-food branding for global promotion
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- Korean beef needs K-food branding for global promotion
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