How would you market different kpop groups and what sort of brands would you like to seem them work with in the future? What sort of PR would you do? Instead of representing fashion brands and going to their shows.
katseye and Cortis’s marketing and brand collaborations have been insanely strategic and so creative. And it’s been working!!
Katseye: Monsterhigh – created dolls that represented each others’ unique backgrounds. Lore from their countries, lara’s bindi. Glossier – made get ready with me makeup vids and made them so relatable. Gap – HELLO ICONIC viral dance. Jollibee – using Sophia’s popularity in the Philippines.
Cortis: Red Bull Dance World Final – validating their dance skills. LA dance workshops – involving fans, establishing that they’re serious about dance. Videos of their creative process – showing off that this is THEIR music and THEIR vibe. Involving the members in making their own music videos – go mv, coca cola vid. English speaking interviews right away – makes them more accessible to different fans.
submitted by /u/PlayfulNature979
[link] [comments]
