Photo Credits: Marie Claire Korea. Dior Beauty. BLISSOO
There’s something about JISOO that resists being contained within any single category. Idol, actress, ambassador — she is all of these, yet on the September 2025 cover of Marie Claire Korea, she emerges as something more absolute: a modern muse shaped by Dior Beauty, at once delicate and commanding.
The editorial positions JISOO not as an accessory to Dior, but as its living embodiment. Draped in a restrained yet devastatingly refined palette, the star becomes a canvas on which Dior sketches its most contemporary codes — strength veiled in softness, sensuality articulated through restraint. The cover summons the cinematic quietude of a French New Wave heroine, yet her gaze is undeniably present-tense: forward, knowing, and uncompromising.
For the pictorial, light is used as fabric, folding over the contours of JISOO’s face in a chiaroscuro that reveals the dualities she has always carried — global superstar tempered by a near-meditative poise, luxury’s face yet deeply, disarmingly human. It’s this tension, between glamour and sincerity, that Dior Beauty channels into her crimson-stained lips and minimal, luminous skin. The effect is never overwrought; it is whisper, not shout.
September issues are historically benchmarks of fashion’s new season — declarations of mood, direction, cultural pulse. Here, JISOO’s collaboration with Dior tells us that the new season is not about spectacle for spectacle’s sake. Instead, it is about clarity, economy of gesture, and star power distilled into something elemental.
She is not styled “for” Dior. She is Dior — a mirror of its Parisian heritage and forward-looking ethos, where refinement and rebellion trace the same bloodline.
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