I want to focus on their whole concept and their sound as an extension of their concept.
HYBE is marketing Cortis as an authentic group of teenagers making hiphop.
A lot of people are calling them ‘cocky teenagers,’ but I think simply teenagers/kids is a more fitting word. Overall, I would title their concept: a couple kids with a big budget.
I get the kpop audience is a wide ranging one, so your proximity to high school might be very far off and blurry, but as someone who’s only a few years removed from high school, they look, sound, and behave like that one group of sophmores-senior boys who think they’re really trendy, stylish, and are lowk obsessed with black culture, take that as you might.
Anyway. I think their target audience here is not the typical kpop stan, teen/early-adult girl/woman, which is why they’re facing a lot of criticism. There’s a dissonance between they typical kpop consumer and the targeted audience: teen boys. That’s not to say there are no women and girls who consume hiphop, we exist duh, but when launching a musician, the marketing trend rn is relatability sells.
My final thoughts on this is I honestly don’t know if this is going to work.
Again, HYBE is marketing Cortis as an authentic group of kids making hiphop, but can you even really be an authentic hiphop artist if you don’t have the support of the black community?
If they don’t show any sincerity and appreciation for the roots of hiphop (black communities!!!), I think the most success they’d see is headlining HITC one day( infamously used black culture as a stepping stone into the mainstream) or perhaps a public figure similar to Drake, consumed by general audiences, perpetuates antiblackness, doesn’t have the support of the culture. OR, they could show genuine appreciation, love, and care for the culture and we might see how it goes from there.
Anyway, I will be keeping notes on them as they show more of themselves.
submitted by /u/Sellingoldkpopstuff
[link] [comments]
