Riize and Hearts2Hearts are weird for an SM group

They’re very safe and cookie cutter which is jarring for an SM group. Other SM groups had it rough during their rookie days due to their unconventional sound that are heavily entergrained to their branding that ended up leading them to their success, but both H2H and Riize are just THERE because their music feel like they go in and out of your ear so quickly.

I feel like the thing that needs to be talked about the most is how these two groups barely have vocalists, something SM has always been aplauded for. Riize is kinda decent and they got Sohee but still lacking, but H2H GOT NO ONE besides Carmen and even then her ability is just so-so. Something shifted in SM and I wanna know what happened because the creative direction has changed so much.

submitted by /u/Chocopieluv
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