Why didn’t BIGBANG reach BTS / BLACKPINK levels of international success, despite being just as talented?

Grew up a huge BB fan and looking back at their career as a group, I couldn’t help but think. On a international reach (Western mainstream success), why were they unable to hit the same level as BTS and BlackPink despite being huge pioneers of K-pop with global friendly sound and strong individuality?

Would BB have reached similar heights if they debuted later or did the industry itself just change that much over the course of many years?

submitted by /u/savingrace0262
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