Why did HYBE change Lessarafims concept from polished and sultry to quirky and colorful?

I’m a casual listener who mostly watches their music videos. Their debut was very polished with a minimalistic aesthetic. If you compare that to their latest mv or Crazy, the branding took a 180. Their songs are always good and catchy. However, visually there is a noticable shift. I’m curious as to why HYBE took this decision. It’s certainly fun for fans and casual listeners like me, but what is their core image? The sultry and confident one or were they always meant to be quirky and fun?

submitted by /u/Wooyoungsmole
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