so I just saw that Modhaus, the agency behind TripleS and ARTMS partnered with Bunjang to drop newly debuted bg Idntt’s limited edition photocards and I can’t help but wonder why.
There are already tons of established kpop sales platforms like ktown4u, everline but they went with bunjang which is more like KR version of FB Marketplace, mostly a peer to peer resale platform. Is Bunjang actually one of the bigger platforms for kpop merch trading?
I’ll admit I haven’t kept up with every platform Modhaus used for triples or artms promotions so I don’t know their exact marketing strategy here. But it does make me curious why they’d pick bunjang specifically.
From what I’ve seen, people usually only use bunjang when something is noticeably cheaper in korea compared to global prices or when there’s a free handling fee promo like the $5 waiver. makes sense for rare photocards since bunjang seems to be where a lot of them end up but I’m still surprised they’d do an exclusive drop for a rookie group there.
Do you think Modhaus did this because there’s stronger demand for rookie group stuff on bunjang? Or was it just a way to make the release feel more exclusive?
submitted by /u/Prestigious_Sea9631
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