How do you define whether a group is truly underpromoted, or just not resonating with a larger audience?
And what does proper promotion look like in a market this saturated and fast-moving? are music show stages enough? Is a tiktok “viral” video with 3M views considered good promotion if no one outside the fandom is checking for the group? Does buying subway ads count as promo, or is that just fandom noise? At what point do we say it’s “lack of promotion” rather than maybe the music didn’t connect, or the group didn’t attract enough people?
What do you consider a well-promoted comeback in 2025-2026? Are there any recent examples where you thought a group got everything they needed promo-wise and still didn’t take off? Or vice versa, comebacks with barely any push that ended up thriving?
Sorry if this is all over the place, I’d just love to hear more perspectives on this. Most of the groups I follow aren’t from the Big 4, so I often find myself thinking about these things. Sometimes it’s obvious that the company dropped the ball, but other times it’s less clear (at least to me). Yet fans still default to blaming the lack of promotions or a “bad promo strategy,” and that leaves me more confused. I know luck plays a huge role in success, but it’s definitely not the only factor, and I think we oversimplify the conversation when we pretend otherwise.
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