What exactly is the strategy with MEOVV?

They only have 7 songs in their entire discography. Just seven. And they’ve only released one song over nearly a year. Even their labelmate ADP, who hasn’t even been around for a year yet, already has more songs than they do.

So if they’re not releasing music, are they at least putting out interesting content on their Youtube channel? No, not really. They don’t even produce in-house variety content. Their last proper variety content was about nine months ago. Most of what they upload now is just behind the scenes clips from photoshoots and the occasional vlog.

The group mostly seems active attending fashion shows, fulfilling the brand ambassador roles they were given immediately after debut, or posting Tiktoks with memes and viral dance challenges. At this pace, they’ll barely have enough material to hold a proper concert by the time they’re nearing the end of their contract.

I genuinely don’t understand the strategy here. Are they just trying to replicate the formula that worked for Blackpink? Part of the reason it worked for them is because almost every song they released was a huge hit, which MEOVV doesn’t have right now, and the Kpop industry operated very differently 10 years ago. It’s not a replicable blueprint.

There hasn’t even been any news or hints about a comeback anytime soon either (not this month, and not April either). I’m just SO confused about what the long term plan for this group is.

submitted by /u/Organic-Cranberry955
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