Since late 2017, JYPE has restructured their organizational infrastructure and divided into separate divisions, with each division independently handling marketing, planning, and management for associated artists.
These are the labels that we know today:
ONE Label (Division 1) – 2PM, Stray Kids, NiziU, NEXZ (NiziU and NEXZ are part of JYP JAPAN but they are managed by Div 1 for Korean activities)
BLU:M (Division 2) – ITZY
STRIDE (Division 3) – JYP, TWICE, KickFlip
SQU4D (Division 4) – NMIXX
STUDIO J – DAY6, Xdinary Heroes
and there’s also JYP CHINA that manages BOY STORY and JYP America with GIRLSET.
As a MIDZY, I’d love to hear your thoughts on the divisions your favorite groups are part of.
I’ll share my thoughts on the ones that I’m familiar with. I won’t get into ONE Label and STRIDE because I’m not as knowledgeable about the way they operate.
I have a lot of bones to pick with BLU:M. Personally, I think they are the worst operating division in JYPE. I just don’t feel much drive or passion from them. They are the least proactive when it comes to media or promotions, and it often bums me out because other labels seem to put more effort into pushing their artists in new directions, whether it works out or not. BLU:M, on the other hand, feels reluctant and slow to pivot. I could write a whole essay on them but I won’t because it will be too long. I honestly believe ITZY could have been even more successful under a different division. I’m just praying that they do ITZY right in their upcoming comeback next month.
Studio J, the band division, is one I’m not as familiar with in terms of fan opinions, but I’ve always loved both DAY6 and Xdinary Heroes. They seem to have the most creative freedom musically, but the least in terms of budget. The quality of their music has always been top tier though. I’m not exactly sure how Zombie went viral, but it only took one spark, and once it did, the rest was history. That’s why so many of DAY6’s older tracks are still charting on the Melon Top 100 today. Xdinary Heroes have also been putting out great music, and I’m optimistic their moment will come too.
Lastly, there’s SQU4D, home of NMIXX. Personally, I think SQU4D is the best division in JYPE when you look at the full picture. I’ve been following NMIXX more closely lately, and it really feels like SQU4D has figured out how to manage this group. Their in-house variety content is superb, probably the best I’ve seen in terms of editing, creativity, and production value. The concepts and editing style are so trendy and polished. Everything feels high quality. Of course, it also helps that the NMIXX members have the personalities to shine in variety shows. Haewon and Lily are absolute cheat codes.
What impresses me most is their musical direction. I’ll admit, I wasn’t a big fan of their debut year music, and it took me a while to give them another shot. Oh, and I thought their styling on the girls was very off in the beginning. But since the start of 2024, they’ve been on an incredible streak. Every release has been high quality, with zero misses in my book. The grand reception from their most recent album says it all. They finally hit the jackpot and captured the GP’s attention with Blue Valentine.
It really feels like SQU4D is going all in on NMIXX, doing everything they can to make them the best group possible. Their performance videos look like MVs, and the production value of their music and MV are top tier. I wish ITZY had a division like this that really believed in them, nurtured their potential, and matched their ambition. I’ve realized that I’ve only written positive things about SQU4D but I’m sure avid NMIXX fans have their own criticisms to share. After all, no label is perfect, and it’s impossible to satisfy all the fans.
I’m curious to know what your thoughts are on each of the JYPE divisions. What are you satisfied with, and what do you think could be improved?
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