I woke up to see that my previous posts about our student-led sauce project, BALGAN, had reached over 33,000 people with 73 comments. First off, a massive THANK YOU to this community. BALGAN, was way beyond anything I expected.
I’ll be honest. As a 24-year-old founder navigating the food industry for the first time, I’m hitting a bit of a wall. You guys provided so much incredible—and sometimes conflicting—advice that we’re feeling a bit lost on which path to take. We want to build this with you, but we need a clearer compass.
The most consistent feedback was that our branding doesn’t look “Korean” enough. We were so focused on a modern, minimalist look that we might have stripped away the very heritage that makes this sauce special.
- The Pivot: We are officially working on a “K-Heritage” version of our design.
- The Timeline: We’re aiming to show you these new concepts in next week.
To make sure we’re not just guessing, we’ve organized all your brilliant comments into a quick, 3-minute survey. This will help us narrow down the exact flavor profile and the final visual direction.
👉 https://forms.gle/H537LaaEbbfSTQoHA
We’ve built this survey specifically around the questions you raised in the last thread. Your input is literally shaping this brand in real-time.
Thanks for being so patient with a bunch of students trying to do something bold. We wouldn’t be this far without you.
Cheers, The BALGAN Team
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