Photo Credits: YG Entertainment (Korea). Columbia Records (USA). Hero Image: Teen Vogue
K-pop powerhouse TREASURE is entering the second half of 2025 with a wave of anticipation surrounding the release of their third mini album, LOVE PULSE. The group, known for blending youthful passion with exhilarating performances, revealed details of their upcoming album activities alongside a series of fan-centered events that showcase how deeply their artistry connects with audiences worldwide.
LOVE PULSE marks a new chapter in TREASURE’s evolving musical journey. The album, set to embody themes of emotion, rhythm, and human connection, has already sparked excitement among fans across social media platforms. Teasers have hinted at visually striking concepts, highlighting the group’s refined choreography, vocal synergy, and magnetic stage presence. Industry watchers suggest that this release may further solidify TREASURE’s growth from youthful rookies into global performers with a more mature artistic identity.
To mark this milestone, TREASURE has prepared an unforgettable live experience with their upcoming 2025-26 TREASURE TOUR [PULSE ON] in Seoul. The concerts will take place at the KSPO Dome over three days—October 10 at 7 PM, October 11 at 6 PM, and October 12 at 5 PM (KST). Fans eager to secure their seats rushed to the presale on August 25, with general ticket sales opening on August 27. Given the group’s ever-expanding fanbase, high demand is expected to transform the three-night event into one of the year’s most sought-after concert series in South Korea.
Beyond the stage, TREASURE is also focusing on immersive fan engagement through a pop-up store in Seoul, designed to celebrate the LOVE PULSE release. Scheduled to operate from September 2 to September 7 at Hongdae Starsquare (68, Eoulmadang-ro, Mapo-gu, Seoul), the space promises to be a must-visit destination for fans. With exclusive visuals, interactive displays, and limited-edition merchandise, the store aims to give supporters a tangible way to step into the world of LOVE PULSE, blurring the line between music and lifestyle experiences.
Teasing posters have already unveiled sleek visual photos, sparking conversation over the group’s fresh aesthetic direction. The group’s confident yet emotive imagery for this era underscores the concept of “pulse” as more than just a beat—it’s portrayed as a lifeline of emotion that unites TREASURE with their fans.
As TREASURE prepares to release new music, launch an anticipated world tour, and welcome fans into a pop-up universe of their own creation, the months ahead look to be a defining period for the group. With every detail—from the album rollout to the concerts and curated physical spaces—crafted to amplify connection, TREASURE is not only setting the tempo for their latest era but also reinforcing why they remain one of K-pop’s most compelling acts on the rise.
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