To everyone interested in hanbok, an exciting opportunity is coming up!

The Hanbok Store Expo (Hanbok Sangjeom) will be held this August at COEX in Seoul.

It’s a large-scale event where you can explore and compare a wide variety of hanbok brands from across Korea, all in one place.

Whether you’re interested in traditional hanbok, modern reinterpretations, or accessories like norigae and hairpieces, this expo offers a great chance to see it all up close, try things on, and even purchase items directly from designers.

If you happen to miss the event, don’t worry. traditional markets like Gwangjang Market in Seoul are also great places to explore hanbok culture. You’ll find fabric shops, custom hanbok tailors, and vintage hanbok selections with lots of character.

Whether you’re a designer, cosplayer, cultural enthusiast, or just curious, this could be a wonderful way to experience Korean heritage.

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