Hi!
My team and I are working on launching an e-commerce brand centered around Korean roasted seaweed (gim) — a staple in Korean households and increasingly popular around the world as a healthy, umami-rich snack or side dish.
But instead of just selling seaweed on its own, we want to create a full cultural experience, starting with one of Korea’s most beloved comfort foods:
Soy sauce egg rice (gyeran-bap).
If you’re not familiar with it, gyeran-bap is a simple, nostalgic dish that every Korean has grown up eating — think of it as the Korean equivalent of mac & cheese or buttered toast. It’s made with warm rice, a fried or raw egg, a splash of soy sauce, and a drizzle of sesame oil — often eaten with roasted seaweed for that perfect savory bite.
Here’s what we’re planning to include in our “Korean comfort meal starter kit”:
- Premium roasted seaweed (classic or flavored)
- Artisanal or house-blended soy sauce packet
- Optional: sesame oil, furikake, or instant rice
- A simple recipe card or story behind the dish
We’d love to get your thoughts:
- Have you tried soy sauce egg rice (gyeran-bap) or anything similar? How did you like it?
- Would a kit like this — something simple, nostalgic, and easy to make — appeal to you?
- Would you see this as more of a snack bundle, a meal kit, or even a gift item?
- Do you have any thoughts on pricing, packaging, or product presentation?
- Are there any other types of seaweed-based products you’d love to try or wish existed? (For example: crispy seaweed snacks, seaweed chips with butter, seaweed fusion meals, etc.)
Thank you so much for reading 🙏
We’re excited to build something that’s not only delicious, but also emotionally comforting and deeply connected to Korean food culture.
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