Photo Credits: High Cut Magazine. Tamago Production
QWER, the rising K-pop band, has taken a significant leap in their career by gracing the digital cover and pictorial of High Cut Magazine’s July 2025 issue in collaboration with Hyundai Duty Free. This partnership marks a pivotal moment not only for the group but also for the magazine, which has long been a favorite among K-pop fans and idols alike.
The announcement of QWER as Hyundai Duty Free’s new face, succeeding the previous model NewJeans, was made on July 9 through official social channels. The reveal was accompanied by a vibrant photoshoot, where QWER’s members showcased their signature preppy style, each posing confidently with their instruments. The group’s energetic and free-spirited image, captured in these visuals, aligns seamlessly with the campaign’s aim to promote innovative shopping experiences at Hyundai Duty Free stores, especially targeting travelers during the bustling summer vacation season.
QWER’s selection for this campaign is a testament to their growing influence in the K-pop industry. Having recently clinched a main award at the 34th Seoul Music Awards, the group’s momentum is undeniable. Their involvement in the Hyundai Duty Free campaign includes a series of digital videos and promotional activities running until early September, further amplifying their presence both online and offline.
High Cut Magazine, established in 2008, has carved out a unique niche in Korean pop culture by blending high-fashion editorials with in-depth features on celebrities and musicians. Its digital covers and pictorials are especially popular among K-pop fans, who eagerly anticipate each issue for exclusive interviews and visually stunning spreads of their favorite idols. The magazine’s ability to consistently attract top-tier talent and foster collaborations with major brands like Hyundai Duty Free has solidified its status as a trendsetting publication within the K-pop community.
For K-pop idols, appearing in High Cut is not just a career milestone but also a rite of passage, often signaling their arrival as major players in the industry. Fans, in turn, celebrate these features, sharing images and stories across social media platforms, which helps both the magazine and the featured artists reach wider audiences.
QWER’s collaboration with High Cut Magazine and Hyundai Duty Free is more than just a marketing campaign—it’s a cultural moment that reflects the dynamic synergy between K-pop, fashion, and lifestyle brands. As the group continues to rise, their presence on this coveted digital cover is set to inspire fans and set new trends within the ever-evolving world of K-pop.
정해진 규칙은 없어! 틀을 벗어난 리듬으로 완성되는 QWER(@qwerband_official) 만의 여정. 현대면세점(@hddfs.official)의 새로운 모델 쵸단, 마젠타, 히나, 시연과 함께한 하이컷 7월 화보를 만나보세요.
Director | 박준희
Editor | 나윰
Photographer | 박종수
Stylist | 진석영 (141studio)
Hair | 최보라 (OVERMARS)
Makeup | 한아름 (OVERMARS)
Graphic | 이유진
“There are no set rules! QWER’s (@qwerband_official) unique journey is completed with rhythms that break the mold. Check out High Cut’s July pictorial featuring Hyundai Duty Free’s (@hddfs.official) new models: Chodan, Magenta, Hina, and Siyeon.
Director | Park Junhee
Editor | Na Yoom
Photographer | Park Jongsoo
Stylist | Jin Seokyoung (141studio)
Hair | Choi Bora (OVERMARS)
Makeup | Han Areum (OVERMARS)
Graphic | Lee Yujin”
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The post QWER Unveils a Fresh Era for High Cut Magazine and Hyundai Duty Free, Igniting K-pop Enthusiasm appeared first on Kpoppie – Breaking Kpop News and Fashion.
