Nongshim to open K-Ramen supermarket in Myeongdong

South Korean food and beverage giant Nongshim Co. said on Monday that it will open a Korean-style ramen experience store K-Ramen Supermarket with the domestic store Korea Mart in Myeongdong, Seoul.

The new outlet, the company’s second ramen-themed store, follows the launch of Neoguri Ramen Shop in July at Hotel Skypark in the same district.

Located on the second floor of Korea Mart, the 60-square-meter K-Ramen Supermarket blends a traditional supermarket with a snack bar, allowing customers to purchase and cook their preferred ramen on-site using instant cooking machines.

The store also features large cup noodle-shaped dining stations and a character photo zone to enhance the visitor experience.

Nongshim is ramping up its marketing efforts to boost brand recognition among foreign tourists, capitalizing on Myeongdong’s status as a key tourist destination.

By Sul-Li Jun

sljun@hankyung.com

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