Seoul-based creative agency CMR leverages its global background and its carefully selected talent to create genuine, fashion-driven moments for its clients — whether they are fashion brands, touring musicians or beauty brands. Think of CMR as that one friend who seems to know everyone trending on Instagram. The Korean-Irish creative agency thrives in its attention to detail and sharp eye for trends, even in a fast-paced environment like Seoul. The two founders first met in London while working in the fashion industry. “Since London is one of the world’s most competitive fashion and beauty hubs, we’ve been exposed to a huge range of trends, top brands and the global influencer scene over the years. We like to think that experience gives us a sharper eye not only to spot trends as they’re starting, but to anticipate what’s coming next in Korea’s fast-moving market,” co-founders Chad Lee and Robin Te McGonigle said in a statement to The Korea Times. “We believe we’re only as strong as our people, so we take great pride in our talent roster and hugely appreciate and value e
How Korean-Irish creative agency CMR is helping shape Seoul’s new creator economy
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